OUR WORLD
FROM ONE MUM, FOR A GENERATION OF GIRLS.
Hi, I’m Lucia, founder of Lissur and Mum to two teenage daughters. Lissur started with them, but quickly became about something much bigger. I wanted to bring back something fashion seemed to have forgotten: the teenage girl. Not a child. Not yet a woman. And not in a hurry to be either. So we started with fit. We listened to teenage girls, studied how their bodies differ, and created our sizing from the ground up with them in mind. Lissur is made for this moment. The friendships, the freedom, the figuring-it-out and the first glimpses of who you're becoming. Because this chapter deserves a fashion world of its own.
FOR THE LIFE SHE’S LIVING NOW.
Lissur isn't about dressing older or younger. It's about being exactly where you are. Clothes for after school, weekends, holidays, long afternoons and time with friends. Clothes that feel good to wear and still feel like you. Made for now, not saved for later.
WE STARTED WITH TEEN GIRLS.
Before we designed the clothes, we listened. We asked teen girls and their Mums what wasn't working. We looked at measurements, recurring fit problems and the clothes girls actually wanted to wear. What we learned became the starting point for Lissur's sizing and fit. Because if you're going to design for teenage girls, you should start by listening to them.
YOU DON’T GROW INTO LISSUR. YOU ARRIVE THERE.
Made for where she is now, and who she’s becoming.